By
Sweden's snack landscape is as vibrant and diverse as its landscapes and design, with a rich tradition in sweets, where the average Swede consumes 16 kilograms of candy annually. These treats, ranging from candies to chocolates, are enjoyed both domestically and internationally.
However, a significant shift towards health and wellness has been observed recently, with a growing demand for healthier alternatives that still retain the beloved traditional flavors. Swedish manufacturers have adeptly responded by creating snacks that incorporate organic, vegan, and additive-free ingredients, mirroring the evolving preferences of both traditional and health-conscious consumers. This evolution reflects a broader trend in Swedish society towards a balance of indulgence and well-being, emphasizing Sweden's ability to innovate within its culinary traditions.
Swedish Candy Brands: A Tradition of Taste and Innovation
1. Swedish Fish “Röding” by Kolsvart
A classic pick in the Swedish pick and mix tradition, the Swedish Fish, especially in raspberry flavor by Kolsvart, reflects the nation's love for both tradition and health. These fish-shaped wine gums are not just a delight but also a nod to healthier eating with no additives or artificial colorings.
2. Raspberry Liquorice Skull by Bubs
Liquorice, a staple in Swedish candy culture, is taken to the next level by Bubs. Free from palm oils and AZO-coloring, and often gelatine, these candies cater to the health-conscious without compromising on the cherished taste of liquorice.
3. Malaco Gott & Blandat by Cloetta
Introduced in 1979, Gott & Blandat has become a confectionary classic in Sweden. This mix of multi-flavoured jelly sweets showcases the balance between taste diversity and the joy of traditional sweets.
4. Sour Blueberry Organic Candy by JOM
JOM stands out as Sweden's organic and vegan candy pioneer, offering a range of sweets that cater to the rising vegan and health-conscious population. The sour blueberry flavor is a testament to their commitment to healthy, yet tasty, alternatives.
5. Ahlgrens Bilar by Cloetta
A product of a marshmallow experiment gone awry, Ahlgrens Bilar has become Sweden’s favorite car-shaped candy since 1953. This snack embodies the love for whimsical, enjoyable treats.
6. Cream Toffee by Kolafabriken
Toffee, particularly the cream toffee from Kolafabriken, is a beloved component of the Swedish snack assortment. Its chewy texture and satisfying taste make it a timeless treat.
7. Pick and Mix by Candypeople
The concept of pick and mix candy, which gained popularity in the 1980s, exemplifies the Swedish love for customizing their sweet experiences. Candypeople, a leader in this market, ensures there's something for everyone.
8. Dark Chocolate & Lingonberry by Malmö Chokladfabrik
With a commitment to sustainability and organic ingredients, Malmö Chokladfabrik’s dark chocolate with lingonberries is a delight for those seeking ethical and delicious options.
9. Premium Liquorice Sweet & Salty by Lakritsfabriken
Lakritsfabriken has bridged the divide between sweet and salty liquorice lovers with its gluten-free Premium Sweet & Salty Liquorice, showcasing innovation in traditional flavors.
10. Mango & Passion Fruit Fruit Balls by Smiling
Representing the health-conscious side of Swedish snacking, Smiling offers mango and passion fruit balls. These treats are natural, organic, and embody the shift towards healthier snacking options.
11. Nick’s Milk Chocolate
Nick’s has revolutionized milk chocolate by removing added sugar, making it a perfect choice for those on specific diets or looking for healthier alternatives without sacrificing taste.
Swedish Candy Brands: A Tradition of Taste and Innovation
Swedish candy brands stand out in the confectionery landscape for their unparalleled quality and innovation. These brands are a testament to the rich tradition of Swedish craftsmanship in candy making, a skill honed over generations and revered across the globe.
Cloetta: Pioneering Sweet Traditions
At the heart of this sweet tradition lies Cloetta. Founded in 1862, Cloetta is a beacon of Swedish candy making, known for pioneering many of the confections beloved today. It has remained a dominant force in the industry, continuously blending traditional flavors with modern health-conscious alternatives, thus catering to a broad spectrum of tastes and preferences.
Malaco Gott & Blandat: A Staple in Swedish Homes
Malaco presents another cornerstone of the Swedish candy tradition with its Gott & Blandat. Launched in 1979, this product has become a household name, celebrated for its vibrant mix of colorful, multi-flavored jelly sweets. Malaco's commitment to maintaining the joy and variety of Swedish snacking culture has made Gott & Blandat a timeless favorite.
JOM: Embracing Modern Health Trends
In contrast to the long-standing traditions of brands like Cloetta and Malaco, JOM represents the evolution of Swedish candy towards health and sustainability. JOM's products are organic, vegan, and nut-free, meeting the demand for snacks that are both indulgent and health-conscious. With flavors that range from wild raspberry to fizzy caramel, JOM proves that candy can be both delicious and aligned with modern dietary preferences.
Frequently Asked Questions
What candy is Sweden known for?
Sweden is renowned for its salty liquorice, Swedish Fish, and a wide array of jelly, foam, and chocolate candies. Brands like Malaco and Bubs are synonymous with Swedish candy, offering everything from traditional flavors to innovative, health-conscious alternatives.
What sweets to buy in Sweden?
When in Sweden, look for classics like Swedish Fish, Ahlgrens Bilar, and Malaco Gott & Blandat. For those seeking healthier options, organic and vegan candies from brands like JOM are a must-try.
Is Sweden known for chocolate?
While not as famous for its chocolate as Switzerland or Belgium, Sweden offers high-quality chocolate products. Brands like Malmö Chokladfabrik emphasize sustainability and organic ingredients, producing exquisite dark chocolate with unique additions like lingonberries.
Are Swedish fish made in Sweden?
Yes, Swedish Fish, one of the most iconic candies, originated in Sweden. They are known for their distinctive fish shape and fruity flavors, and remain a popular choice in Sweden and abroad.
